We protect both the horse and nature!

Even though the horse walks in the pasture every day, eats hay, stands in a box on shavings, is ridden on grass, sand, or over tree roots on the paths, almost everything we use for their daily care is made of oil-based synthetic materials. Not for the horse's sake, but mostly for our convenience. Likewise, most of the production is centered in Asia to be able to depress prices, and because of that, the supply is also rectified, the transports are long and the manufacturing process is chemical-heavy.

Natural Winner is a strong value-based company where, as the founder, I want to match the horse's needs with nature's raw materials and environmental impact. The synergies and consonance between them are astonishing and it was surprisingly easy to create natural product prototypes that both precede and surpass the technological synthetics on the market today. And that by using waste materials and plants that already in the first step help to create biological diversity and lower CO2. Read more about our sustainability philosophy.

By combining old knowledge and well-proven natural materials with today's design, the first collection of Natural Winner's own brand was born. The products are for you who cherish the genuine feeling of harmony, whether you are riding on a soft forest road, along mile-long dirt roads or training in the paddock. The models are geared towards dressage, jumping/all-round and Icelandic horse so that you can find a design that suits your needs. And you, this is just the beginning.

I hope you will love Natural Winners products as much as my horses, myself and my test riders have! /Annika Willen Waltersson (Owner and founder of Natural Winner AB)


Business Idea:

Design and manufacture riding and horse accessories from natural materials for environmentally friendly and considerate horse ownership = Design, function & durability!